Xiao hong shu - Xiaohongshu


Introduction to Xiaohongshu

But with its huge engagement rates and significant organic traffic, you should see it as a marketing channel rather than as a sales platform.

Little Red Book (Xiaohongshu) Marketing

However, the platform no longer permits products like cigarettes or sexual products.

Description: Little Red Book blocks any 3rd party links, and any mention of other Apps such as WeChat, Tmall is banned.

Views: 1963 Date: 15.06.2022 Favorited: 42 favorites
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Little Red Book marketing limitations Compared to WeChat and Douyin, Little Red Book is a much smaller social media channel.
Browse and search Like portal sites, Xiaohongshu provides browsing function, allowing users to get exposed to trending search words and hot topics so they could linger inside the platform by randomly checking them out.

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    Xiaohongshu, also known as Little Red Book (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), is a social media and e-commerce platform. It has been described as China's answer to Instagram.
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