Lead your partner - Manoush Zomorodi: How boredom can lead to your most brilliant ideas

Generating leads is just one part of lead generation.

Start with the basics and determine what makes a good lead for your company.

Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates.

Where traditional marketing methods such as email blasts used to be enough to draw customers, the increase of competition and information abundance is making it more difficult for companies to track, reach, and engage with potential customers.

Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces.

In the age of information abundance, marketing is going through a massive shift.

Below are a few problems lead generation can help solve.

When it comes to lead generation, the more you test, the more you know.

In doing this, you are helping your company grow, while also growing the credibility for your marketing department by showing tangible results and proving yourself to be a valuable part of the revenue team.