Jaeger lecoultre reverso - A Week On The Wrist: The Jaeger

A new director had joined the company's artistic department just three years before the Reverso's 60th anniversary.

This year marks the 85th anniversary of the Reverso, so Jaeger-LeCoultre continued to release more rectangular watches with high-end complications to celebrate.

Its exquisite design, inspired by the golden ratio, captivates attention.

A Week On The Wrist: The Jaeger


It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways.

Reverso Tribute Sense of style The Reverso Tribute pays homage to the colourful models made in 1931.

It captured the essence of the time โ€” a period when the spirit of modernity changed everything, from social mores to architecture, music, sport and every field of design.

Strictly speaking, the story of the Reverso pre-dates the story of Jaeger-LeCoultre, which is why the name of the manufacture as we know it today does not appear on the original 1931 model.

The Reverso was soon adopted by affluent collectors, not just polo players.


Description: One nice touch tying the two together is that on both sides the actual indicators are finished flat, without the respective surrounding finishes.

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As well as tracing the history of the watch and its evolution over the past nine decades โ€” with more than 50 calibres and several hundred dials โ€” the book explores the social milieu and cultural changes that provided the backdrop to the creation of the Reverso and, later, its continued reinvention.
This is one of the great pleasure of owning a watch that you can adapt to your mood and whims.

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