Packaging libresse - Feminine hygiene brand decorates sanitary pads with ‘vulva’ flowers

The Libresse Vulva Campaign

The New Libresse V



— ann 🐉 AnnRavinther The For Youth Initiative KL fyiKL , a Twitter account that holds weekly podcast sessions to talk about sexual reproductive health, took the opportunity to thank Libresse for its boldness in broaching topics such as the stigma around periods.

Description: Unique V-Kebaya pack designs, specially created in conjunction with Malaysia Day, to symbolize the pride of a Malaysian woman who embraces her V-Zone For Malaysia Day, Libresse, known for its bold, award-winning efforts in V-Zone education and women empowerment, unveils the brand-new Libresse V-Kebaya Limited Edition range which brings to life V-Zone confidence and femininity through a modern interpretation of the Nyonya Kebaya prints.

Views: 7267 Date: 28.04.2022 Favorited: 192 favorites
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Are we living in a society intent on defending female dignity and upholding the honour of women, as Maya claims it is advocating for?
This reimagined V-Kebaya design sends a powerful message that our V-zone is part of who we are as women, and that we should be proud and confident in our own skin.

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    Libresse. Essity (formerly SCA), which is the parent company of Libresse, was founded in Sweden in 1929 by Ivar Kreuger as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries with a mission to improve wellbeing.
    By: daveabed|||||||||
    One of the more prominent Libresse campaigns, “Viva La Vulva“, also won accolades of its own. The controversial packaging on Libresse Malaysia’s products. Image: The Rakyat Post Libresse Malaysia is not the only brand that has come forward with vulva and vagina awareness—many brands have advocated for vulva and vagina love for the past many years.
    By: Danxny|||||||||
    The reimagined Kebaya chrysanthemum and peony designs on the packaging and pads celebrate the confidence of a Malaysian woman who embraces her V-Zone to normalize V-Zone taboos. “At Libresse, we aim to create a world where women can live the life they want by breaking V zone taboos, and that begins with knowing and loving the V-Zone.
    By: Anthony_014|||||||||
    Last week, Libresse published an advertisement using the theme “V-Kebaya”, where it launched a limited-edition line of sanitary pads using packaging that was decorated with floral pictures, inspired by the Nyonya kebaya and vulva. The new theme was aimed at breaking encouraging women to feel confident about their bodies, including their privates.
    By: DanielMallory|||||||||
    Although the issue was settled a couple of days ago, Netizens are clearly still riled up. One Netizen said they’d choose Libresse Malaysia’s packaging over these ads any day: I choose @Libresse_MY packaging over these ads any day. — KNB 🏴 (@nizambakeri) September 19, 2021
    By: DevsiK||||||||| - 2022
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